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Business

How GoBikes Is Changing Student Travel

As we head towards Unlocks and re-energise the consumer economy, visiting all those new spots is sure to become a norm again. But for social distancing, public transportation might just not be the answer. So, we bring a rather interesting alternative for you.

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Business Marketing

Google Glass : What Went Wrong?

Augmented Reality and Virtual Reality have become some of the most hip words in today’s times. The sheer amount of innovations happening in this field are mind blowing. Google was the biggest trendsetter in this domain with Google Glass. However, they failed. Read on to find out exactly why!

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Business

Fall of Nokia – A Case Study

From being a monopoly in the Mobile phone segment to being acquired by Microsoft, this 180+ years old company made a grave mistake. Now, it has become a case study on what not to do. Read on to know all about it.

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Business

Fast Fashion, a Lesson for the World!

The fashion production, currently, contributes up to 10% of humanity’s carbon emissions. Change in government policies with definitely help, however, we will need to work hand in hand at an individual level being the end consumers.

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#ExpertSays

Acing Influencer Marketing

When you scroll FB or Instagram today, there are just too many ads. You get tired of seeing them and after a bit, you even ignore them. It can often become difficult to reach the target audience through just digital marketing. So, here are basic insights and execution strategies into one of the most successful marketing methods

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#ExpertSays

How to Create a Social Media Presence (Part-2)

Once you have figured out what you want to say, you now have to figure out how to show that message to your audience in the most engaging way. So here’s how you do it!

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Marketing

Celebrities under the Radar- The Consumer Protection Act, 2019

The Central Authority shall impose a penalty in respect of any false or misleading advertisement, by a manufacturer or an endorser and might even go to a point wherein they prohibit the endorser of a false or misleading advertisement from making endorsement of any product or service…

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#ExpertSays

How to Create a Social Media Presence (Part-1)

In order to help you get success on social media, we bring to you a Multi-blog series by Anupama Tej, COO & Founding Member, Tinystep. With reaching over 25M Indians weekly on Facebook and getting over 10M monthly views on their website, this parenting and childcare vertical is a success story unto itself.

Categories
Sports

Liverpool FC X Nike Deal- A Ball Player?

Explore how Nike beat the existing sponsors for Liverpool jersey, New Balance, in a record deal that involves £30 million base price and 20% royalties on the sale of all merchandise…

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Marketing

Blue Ocean Strategy

The only way to beat the competition is to stop trying to beat the competition. In simpler words, blue ocean strategy helps us reduce the aspects of a potential competitor to enter your market segment.