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Business Economy

How Startups Can Survive In The Current Pandemic

The same pandemic that disrupted the status quo of the world also managed to provide buffer time (popularly known as lockdown) to prepare for what lies ahead. While corporate giants may take a few years to settle out their robust demand and supply conundrum, the survival of MSMEs, start-ups, etc. operating at razor-thin margins, lean teams and resources remains an uphill battle.