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Business Marketing

Google Glass : What Went Wrong?

Augmented Reality and Virtual Reality have become some of the most hip words in today’s times. The sheer amount of innovations happening in this field are mind blowing. Google was the biggest trendsetter in this domain with Google Glass. However, they failed. Read on to find out exactly why!

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#ExpertSays

How to Create a Social Media Presence (Part-2)

Once you have figured out what you want to say, you now have to figure out how to show that message to your audience in the most engaging way. So here’s how you do it!

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Marketing

Celebrities under the Radar- The Consumer Protection Act, 2019

The Central Authority shall impose a penalty in respect of any false or misleading advertisement, by a manufacturer or an endorser and might even go to a point wherein they prohibit the endorser of a false or misleading advertisement from making endorsement of any product or service…

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#ExpertSays

How to Create a Social Media Presence (Part-1)

In order to help you get success on social media, we bring to you a Multi-blog series by Anupama Tej, COO & Founding Member, Tinystep. With reaching over 25M Indians weekly on Facebook and getting over 10M monthly views on their website, this parenting and childcare vertical is a success story unto itself.

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Sports

Liverpool FC X Nike Deal- A Ball Player?

Explore how Nike beat the existing sponsors for Liverpool jersey, New Balance, in a record deal that involves £30 million base price and 20% royalties on the sale of all merchandise…