Categories
Education Marketing

Unwinding the Unacademy IPL Ad | Analysis

With the high acceptability of online education channels in the younger demographic, we feel Unacademy has done an excellent job keeping in line with the newly emerging education revolution.

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Marketing

Facebook- Pooja Didi | Ad Analysis

The recent ad film by Facebook is incredible in its own way. While talking about the struggles faced by people during the pandemic, the ad successfully highlights how people have helped each other even in such odd times. And what better could have been the timing for this short film than Diwali itself.

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Business Marketing

Google Glass : What Went Wrong?

Augmented Reality and Virtual Reality have become some of the most hip words in today’s times. The sheer amount of innovations happening in this field are mind blowing. Google was the biggest trendsetter in this domain with Google Glass. However, they failed. Read on to find out exactly why!

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Marketing

Celebrities under the Radar- The Consumer Protection Act, 2019

The Central Authority shall impose a penalty in respect of any false or misleading advertisement, by a manufacturer or an endorser and might even go to a point wherein they prohibit the endorser of a false or misleading advertisement from making endorsement of any product or service…

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Marketing

Blue Ocean Strategy

The only way to beat the competition is to stop trying to beat the competition. In simpler words, blue ocean strategy helps us reduce the aspects of a potential competitor to enter your market segment.

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Marketing

Coca-Cola’s Small World Machines Campaign

Experiential marketing, also called “engagement marketing,” is a marketing strategy that invites the audience to interact with a business in a real-world situation. Here is how Coca-Cola used ‘Experiential Marketing’ effectively to promote its brand messaging of opening happiness.

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Marketing

Guerilla Marketing, a way ahead!

In the post COVID-19 era, the times would be such that the businesses would need to know their customers more than ever before. Accordingly, they would need to explore unconventional ways to attract customers to win back customer trust and loyalty.