Aakriti BansalManagement Student | Marketing Professional
With China taking advantage of the COVID-19 outbreak and rising tension on Ladakh borders, the Government of India has yet again taken steps to indirectly express its resistance and disagreement with China through banning the popular PUBG and 118 other new Chinese apps including WeChat and VPN for TikTok.
PUBG, in India, has had its largest market with 24% of total downloads. It had close to 50m users with 35m active players and 17m daily players. With people staying at home due to the devastating pandemic, the PUBG revenues hit a record high of $270 million (around Rs 2,021 crore) in March. A lot of Indian YouTubers relied on PUBG for income through streaming
With so many people relying on the app, why was this ban necessary? Let us explore why this ban is part of a bigger and crucial problem arising in India.
For most of us who do not know, PUBG is not entirely Chinese but has been created and managed by Bluehole which is a South Korean organization. Now, imagine the extent of vulnerability of data that we Indians are exposed to. And how in what all ways it can be utilized against us in the coming years.
The ministry said that “in view of the information available they are engaged in activities which are prejudicial to sovereignty and integrity of India, defense of India, the security of the state and public order.”
Cybersecurity has become a critical part of national security concerns which has created a need to issue strict measures to protect citizen data. With data, we do not just mean your phone numbers and emails but account numbers and passcodes as well. And with introduced e-governance, just imagine the confidential government data that could be susceptible to leaks.
With digital becoming the new way of engaging with customers, the digital economy refers to both the digital access of goods and services, and the use of digital technology to help businesses. The digital economy today comprises 14-15% of India’s total economy and is targeted to reach 20% by 2024.
Digital technology is spreading at a rapid pace and why would it not. It provides the governments and the people various opportunities like the removal of black money, transparency, increased avenues for revenue, e-governance, and creation of new jobs.
As per the HBR Digital Evolution Index 2017, at present, on the planet, more people have access to a mobile phone than to a toilet. With rise in digital activities, there has been a rise in cyber crimes as well. With so much information flowing in the system, it becomes imperative to protect it by all means, especially from foreign countries to avoid misusage of the data.
External Sources: International Journal of Current Research
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